Wool is naturally hypoallergenic and resistant to dust mites, which thrive in humid, warm environments, wool's moisture-regulating properties make it a less hospitable environment for them. It's also naturally anti-bacterial and anti-fungal. For those with a specific wool allergy, a cotton or synthetic alternative is more appropriate, but for most allergy sufferers wool performs well.

New wool rugs often shed loose fibres for the first few weeks of use, this is completely normal and not a sign of poor quality. The shedding reduces significantly after the first month. Vacuuming regularly during this initial period speeds up the process. Cut-pile wool rugs tend to shed more than loop-pile rugs initially.

Vacuum regularly on a low suction setting, high suction can pull at the fibres. For spills, blot immediately with a clean dry cloth and allow to air dry. Avoid rubbing, which can felt wool fibres. Professional cleaning every 2–3 years is recommended. Most wool rugs should not be machine-washed unless the care label specifically permits it.

Yes, wool is one of the most durable natural rug materials and handles high-traffic domestic areas well. The fibres can be compressed and released repeatedly without losing their structure. A flat-weave or lower-pile wool rug is the best choice for very high-traffic positions; thicker pile wool rugs are better suited to lower-traffic living rooms and bedrooms.

Wool fibres have a natural crimp that allows them to spring back after compression, a wool rug resists flattening and furniture leg marks better than most synthetics. Wool is also naturally flame-resistant, regulates humidity, and is far more biodegradable at end of life. A good wool rug lasts significantly longer than a comparable synthetic, making it better value over time.